Marketers can use the product from anywhere. Qlik is easy-to-use and enables marketers to consolidate, search, visualise and analyse available data sources to generate meaningful insights. It enables businesses to build dashboards and guided analytics applications. QlikĪ product of Qlik, QlikView was launched in 1994, as the company’s first-ever eponymous product. It comes with multiple built-in marketing templates. Google Data Studio offers easy-to-use features, including transforming data into charts and graphs for more meaningful insights tweaking existing reports to provide visualisation and custom solutions and democratising data by allowing sharing and collaboration. It was launched in 2016 as a part of the Google Analytics 360 suite. Google’s Data Studio allows businesses to convert data into informative reports and dashboards. Zoho Analytics’ clientele include the likes of Dell, Tesla, HP, Ikea and Canon. It is powered by a smart analytical assistant Zia, which uses NLP and ML to help marketers gain insights in minutes. Additionally, users can connect to a wide range of relational databases, whether hosted in-house or in the cloud. Companies can upload data from spreadsheets and flat files or online storage services. It comes with an automated data sync feature, allowing businesses to analyse data from any source. The self-service BI and analytics solution is used for enterprise reporting and dashboard creation. Indian multinational tech company Zoho released its BI suite Zoho Analytics in 2009.
It offers end-to-end encryption of data and real-time access monitoring. Microsoft Power BI comes with built-in AI capabilities, tight Excel integration and pre-built data connectors. In 2016, Microsoft released Power BI Embedded on its Azure cloud platform.
Released in 2011, Power BI comes with a cloud-based BI service, aka the Power BI Services, and desktop-based interface Power BI Desktop. Microsoft’s BI suite provides interactive business intelligence capabilities to help marketers create dashboards and reports. We have collated a list of leading BI tools used in 2021. BI tools help businesses identify market trends, the effectiveness of their campaigns and also uncover new growth opportunities. It lies at the heart of the marketing efforts of forward-looking companies. Today, businesses spend five to 12 percent of their total revenue on marketing, with B2Cs spending more than B2Bs.īusiness intelligence (BI) refers to extracting actionable insights from data to inform decision-making. The emergence of social media has changed marketing for good. “Half the money I spend on advertising is wasted the trouble is I don’t know which half.” John Wanamaker, marketing pioneer.
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